7 Tips for Writing Effective and Profitable Ads
Thursday, June 28, 2007
There are many type of online ads, some of the most common ads used by entrepreneurs and webmasters are PPC contextual ads, classified ads, banner ads and online sales letters. In most cases, the purposes of these ads are to sell. To make your ads sell, you just have to write them as effective as possible and here are some tips that can help you:
- Refer your competitors products advertising material to get ad writing ideas. You can read their sale letters by visitng their websites, study their Google AdWords ads by going to Google and enter the keywords of your niche, etc.
- Know exactly the purpose of your ad copy. What you want your ad copy to achieve? It could be making a sale, generating a lead, driving more traffic, signing up your contest and so on.
- Emphasis on benefits, not features. Benefits are things that mean to your potential customers. Some example of products benefits are save money, solve a problem of your prospects, save time, etc. Whereas features are description on what qualities are product has.
- Focus on the headline of your ad. Write an eye-catching headline to attract your targeted prospects. Your headline should convince your targeted audiences that it’s worth a few minutes to read the body of your ads. A good headline promises some news and a benefit. Here’s an example of headline:
The headline is a news and highlighted a benefit. Webmasters who have problem finding unique content to publish on their websites will be interested to know about how the software can help them. And the headline successfully gets the targeted audiences to read the entire ad copy.
- If your ad copy is a sale letter. Include proven and supportive facts in your ad copy such as testimonials from satisfied customers, product reviews, result of customer surveys, a top-ten list, etc.
- Use a money back guarantee in your ad to convince your potential customers. Personally I’ll be more likely to buy a product with a money back guarantee because it removes my risk of loss. If the product doesn’t work as described, I just return it to the seller and get back my money.
- Let your potential buyers know what kind of after sale services they will get after they buy. It could be free tech support, consulting, free servicing, etc
Labels: Advertising Tips
posted by Ville @ 2:10 AM,
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