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Frequency of Posting on a Blog

Some days back I was talking with a fellow blogger regarding a post. In the process, he told me “I would publish the next post a few days later. I want to keep the present post the first one for few more days”. Something in these lines caught my eyes.

What should be the frequency of blog posting?

Professional bloggers say that ideally there should be at least five posts every week.

Why? To retain the readers or to turn new visitors into active and returning readers.

The idea is good if it does not dilute quality of the post and if you are maintaining the blog for professional reasons. Professional reasons may include, staying first in the “latest posts” categories in blog search engine’s result pages for specific keyword search.

I think it depends on the reader base. What they expect from you. If you can feel their pulse, it would be easy for you to decide the number.

In my opinion, if you provides quality material I am sure your readers will come back to read your post.


posted by Ville @ 10:58 AM, , links to this post
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Increase Web Site Visitor Return Rates

What’s the easiest way to make your site visitors come back for more?

The answer? Spend just a few hours each day or even week building a massive website filled with content.

You heard me say it over and over again, content is number one. The more beneficial information you offer to your site readers, the more they will want to return to see what’s new. The idea here is to capture the attention of your visitors and hold on to it. This can be done in a number of ways.

1. Use free content
This is the cheapest way to find content for your site. There are literally tons of websites, known as article directories, where you can source free articles covering a wide variety of topics. The articles are posted with the understanding that the members can use them as they please, just as long as you do not edit or delete the resource box. The most preferred way to getting free content, is to join an affiliate program that offers free, pre-written content for members to use.

The main benefit of using free content is that you are spared the task of writing it yourself.

One such Company, MoreNiche, provides their affiliates with new article updates on an on-going basis to keep content fresh. If affiliate marketing is new to you, and this is your first attempt at setting up a website, then joining a site like MoreNiche would be the most suitable option for you to choose. Free content will really jump-start your affiliate marketing business and get the profits rolling in.

2. Use Private Label Content
A tad bit restrictive, private label content (or PLC) refers to a variety of media including articles, user manuals and E-books. Unlike free content sites, private label content is available for a fee. The site user is usually required to pay for the right to use the site. A subscription fee, of sort. In addition, users of private label content have to indicate that the media is being used with the author’s permission, cannot claim ownership of it, and cannot submit the articles to free articles databases.

Although, the restrictions may seem like a problem, there is a special benefit to using PLC that is often overlooked.

When you use private label content (PLC), you don’t necessarily have to include a resource box. The benefit of this is that your readers remain with you all the time. There is no web address inviting your visitors to leave your site and go to theirs.

3. Build a mailing list
Whether you choose to use free content sites or PLC sites, there is a way to use the articles to keep your visitors coming back for more.

To begin building a mailing list, start by subscribing to an email auto responder service that will send your articles to subscribers on a timed schedule. The sites will have tutorial pages to walk you through the steps of uploading your articles to their database and setting up an opt-in box. Most successful affiliate marketers use auto responders to apply a “free crash course in…” strategy to build their mailing lists. If you use this method to build your list, you should use the PLC articles to train your subscribers.

Try downloading at least 20 to 40 articles to use in your auto responder campaign. The articles should cover your niche as well as provide an incentive to return to your site. Try something like “read more about…” or “get a free copy of…”

The action terms should convince your subscriber that it will be in their best interest if they return to your site. Be sure to include your site URL so that your subscriber can return to your site in a single click.

The method presented here are proven, sound methods that are being used to create unlimited wealth for many. Apply them to your business and you will see results faster than you can imagine.

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posted by Ville @ 6:55 PM, , links to this post
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Voice Sells More For You (Vocalix)

There's a new service from Vocalix which lets you create talking websites and talking emails in just seconds. It's as simple as using the phone! In fact, businesses can also use Vocalix to collect customer voice testimonials using a tollfree number. As you know, the world's best marketers all agree that testimonials can increase sales by up to 400%!

Vocalix allows you to easily record you or your customer's voice by phone, and then to publish it instantly on your website and emails. Vocalix is designed to be easy to use, and combines state-of-the-art technologies, with a patent-pending system to help businesses maximize their sales and profits.

Features and Benefits

Deliver key marketing messages
Don’t expect your visitors to read all the information on your page. Tell them exactly what you want them to hear and point them where you want them to go.

Build credibility and trust
As you probably know, internet fraud is becoming increasing common. Be someone your visitors can trust by adding voice and truly connect to them.

Explode conversion rate
Use the power of audio to convert your potential visitors into paying customers. You could achieve up to four times your existing conversion rate in less than 2 weeks.

Make visitors stay longer
Use the power of the human voice to make people want to stay longer on your website and finally buy your product.

TEN Gigabytes of streaming audio every month
Vocalix’s members can stream up to TEN Gigabytes (that’s 10 billion bytes) of audio to your customers. To ensure that your audios keep playing, additional bandwidth can be added as necessary.

Click here to visit the site for more information.

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posted by Ville @ 10:48 AM, , links to this post
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Make a Profit With Podcasting

The search for new and innovative marketing strategies to promote sites, products, and services is definitely getting wider. Web masters are always finding ways to earn profit using marketing tools that are cost-effective. One of these tools is podcasting. Want to earn big bucks through this? Read on!

1. Pay attention to the content. Make your message compelling and enticing. Know your target listeners and always keep them in mind when preparing your piece.

2. Recording your podcast. You have 2 options in doing this; you can do it yourself using microphone and downloadable audio editing software or if you would like to make your podcast sound more professional, you can do it in a recording studio for a fee. You can also choose to use your voice or voice talent to make your podcast more convincing and appealing.

3. Converting your file to WAV or MP3 format. To make your podcast ready for publishing, your file must be converted to a standard format like MP3 of WAV. Formatting your file can sometimes affect the quality of your podcast. To make sure it is ready, play it back before you publish it.

4. Publishing. Hire the services of podcasting server in publishing and distribution of your podcast.

5. Use podcasting for product releases and promotions of new products. Unlike other marketing tools, podcasting is cost-effective.

Podcasting is the latest craze in the Internet today. Don't be left behind, take advantage of it now to drive traffic to your site and earn profit.

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posted by Ville @ 2:42 PM, , links to this post
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Podcasting into Profits

A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. A podcast is a specific type of webcast which, like 'radio', can mean either the content itself or the method by which it is syndicated; the latter is also termed podcasting. The host or author of a podcast is often called a podcaster. The term "podcast" is a portmanteau of the name of Apple's portable music player, the iPod, and broadcast, a "pod" refers to a container of some sort, and "cast" to the idea of broadcasting.

As podcasting continues to grow, the competition for subscribers/listeners will become increasingly intense. Charging listeners for your podcast will not be the true way to podcasting profits. Those who have it in mind to turn podcasting from a hobby into a career must make every effort to stand out clearly above the crowd. The most successful podcasters will be those who set the benchmarks for professionalism, quality, and credibility.

The ability for a podcast to reach thousands, or tens of thousands, of listeners once, twice, or more per week, translates into big advertising dollars. It is those podcasters, who succeed in attracting those listeners, who will be the first to reap the profits from podcasting. The challenge from that point is keeping those listeners and turning them into long-term subscribers.

One common mistake, in thought, that people tend to gravitate to is that charging for a podcast will lead to profits. In fact, it is just the opposite that will eventually lead to the most successful podcasts. Keeping your podcast free will draw you more listeners, and by drawing more listeners you will attract more sponsors. Sponsorship will be essential to podcasters seeking to make large profits from their podcasting shows.

Not only is the podcast an advertising medium for sponsors, but the podcast can be an easy way to redirect listeners back to their website. Utilizing the popularity of a podcast to send traffic back to it’s website, will bring in additional revenues through product sales, affiliate sales, or PPC (Pay-per-Click) advertising, such as Google AdSense. A well put together and attractive website, along with a moderate flow of traffic, will bring in a healthy flow of additional revenues.

Podcasters who reach the finish line first will earn a majority of the rewards. Profitable podcasting will not be about reaching the entire globe, but it will be about reaching a sizeable portion of your niche audience. Niche audiences are more valuable than a general audience, and are a virtual gold mine to advertisers. The niche audience means that there will not be just a handful of winners in the race for profitable podcasting, but there may very well be hundreds of financially successful podcasters.

David is the chief editor for podcast directory, where you can find feeds, download, rate, and comment on podcasts.

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posted by Ville @ 7:12 PM, , links to this post
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